We won the pitch and launched Audible's first-ever Comedy campaign with "Laugh through it".

Kicking off with a TVC, shot in one flame-filled, hectic day.

The special builds went micro-viral on LinkedIn and Reddit (soz, Met Police).

There was also plenty more OOH over a two-year burst.

And a cinema ident that paid homage to the iconic Pearl & Dean music.

And, finally, some more infectious laughter for the radio waves.

Audible Radio

00:00 / 00:30

Accolades:

FIlm

1x British Arrows Gold
1x British Arrows Silver
2x D&AD Shortlists
1x Kinsale Sharks Silver
1x K insale Sharks Bronze
1x K insale Sharks Shortlist
1x Epica Silver
1x Epica Bronze
1x Epica Shortlist
1x Creative Circle Bronze
1x Creative Pool Bronze
1x Campaign Big Shortlist
1x Clio Shortlist
1x Campaign Pick of the Day

1x David Reviews Pick of the Day

1x Vimeo Staff Pick

Film Craft

1x Shots Gold for Direction

OOH

1x Outdoor Media Awards Silver

1x Kinsale Shark Shortlist

1x Campaign Pick of the Day

Credits:

Creatives – Me & Philly Baines

CDs – James Hudson & Rob Griffiths

ECD – Dave Billing

Producer – Emily Hendrey

Prodco – Mindseye

Director – Thomas Ormonde

Effects:

200% increase in listening starts to Comedy and Humour titles

15% increase in brand consideration

83% increase in traffic to Comedy category page

capital one>