Off the back of the success of "Laugh Through It" (The Audible CEO's favourite ever ad), we won the global pitch and made this mammoth campaign.

Three hero films spanning three much-loved genres.

And a suite of KVs that ran across approximately 37 bajillion touchpoints.

And adapted for bespoke placements all over the world with giant dragon tails and even more giant jellyfish.

And, being a product for the audiophiles, lots of radio.

Hunky Groceries - 30_ Radio

00:00 / 00:30

The Missing Meow - 30_ Radio

00:00 / 00:30

A Pirates Dinner - 30_ Radio

00:00 / 00:30

Accolades:

FIlm

1x Kinsale Shark shortlist

1x Tribeca X Film shortlist

1x David Reviews Pick of the Day

1x Ad Age Editor's Pick

Film Craft

2x Shots Gold

1x Shots Silver

1x Shots Bronze

2x British Arrows Bronze

1x Kinsale Shark Bronze

OOH

2x Drum Shortlists

Credits:

Creatives – Me & Philly Baines

CD – Lucy Aston

ECD – Dave Billing

Film Producer – Emily Hendrey

Prodco – Partizan

Director – Antoine Bardou-Jacquet

KV Producer – Duncan Collins

Prodco – Lightfarm

Effects:

3.73 billion impressions

96% increase in sign up to trial

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