We turned this campaign up to 11 (although we weren't legally allowed to use those words) to differentiate Mettle from other business banking apps.

And you couldn't go full metal, without bringing it to the airwaves.

Mettle 30s Radio

00:00 / 00:30

Accolades:

1x David Reviews Pick of the Day

2x Music & Sound Award Finalist

Credits:

Creatives – Me & Philly Baines

CDs – James Hudson & Rob Griffiths

ECD – Dave Billing

Producer – Emily Hendrey

Prodco – OB42

Director – Thomas James

Effects:

19% increase in unaided awareness.

40% increase in positive emotional response

17% higher consideration than category average

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