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We helped reposition 1664 Kronenbourg and elevate 1664 Bière above your standard spoons lager. 
This was initially a small OOH campaign, but the client loved it so much, they found money to blow it out.

Launching with three hero films.

OOH to make Rembrandt jealous (and thirsty). 

And a refreshed look across social. 

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Accolades:

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Film Craft

1x Cannes Lion Shortlist 

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Credits:

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Creatives – Me & Philly Baines

CD – John Yorke

ECD – Dave Billing

Producer – Emily Hendrey

Prodco – Smuggler

Director/Photographer – C Prinz

Effects:

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Top 30 most Shazam'd track in London, Liverpool, Glasgow

Top 60 most Shazam'd track in the UK

More TBA 👀​

Mettle>
 

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